“You can now swipe your Sephora Credit Card”

Well..that’s an interesting phrase to get used to.

Yep, Sephora announces their exclusive credit card while teaming up with VISA so you can use it anywhere. That means for gas..even for coffee.

They are said to launch it later this Spring and I think we can start rolling the ball now! I want to see how they market it to us in stores and if any of the benefits are worth it.

We know ULTA Beauty launched their credit card with VISA years ago and it might’ve been one of the best decisions they’ve done so early on in their retail career. Reason being is because their rewards system is KICK ASS and they know it!

It’s so magical to see how companies like VISA are eager to team up with ULTA and Sephora. It demonstrates strong and stable growth in beauty retail.

At ULTA, every dollar spent on the credit card is worth a point and while they accumulate over time, certain ranges of points are qualified as money off of your purchases. You can also use your reward money anytime. (On prestige makeup too!)

Not to mention the magazines and coupons that come in the mail with the classic $3.50 off.

So this is cool, I’ve hyped myself up for ULTA. But it’s Sephora that is launching their credit card now and last time I checked, points get us samples..small samples.

I can’t forget about that birthday gift though!

But seriously, Sephora’s rewards system isn’t up to par with ULTA’s when I think about how much they give back to the customer. Which is KEY to customer growth!

I would totally use their credit card for gas, makeup, shoes, etc if it meant the point system gave money back (reward money), the way ULTA does.

Do I think it’s worth spending more money for samples? No.

Do I think it’s worth spending more money for money back? Yes.

Thank you for coming to my Ted Talk.

While Sephora hasn’t hit us with the news yet, it might be because they’re attempting to fix how the reward system will play its part in the new credit card. *crosses fingers*

They did disclaim there will be some differences between the credit card rewards and the beauty insider rewards. Let’s just hope this becomes clarified. Only way to go from here is up!

Andrea Zaretsky, Senior VP of CRM and Loyalty at Sephora said, “The Sephora Credit Card was the next natural step in our loyalty journey…taking our client experiences to the next level through special access, rewards and perks.”

For those approved that don’t have a rewards membership already, they will be automatically signed up! So this is all supposed to be for the grand scheme of loyalty in the points system.

I agree, that’s a smart move! And Sephora might need a better point system incentive to add on. If they do change the benefits to reward money after years of petite-cute samples, ULTA will look like the OG of beauty retail 101. *flips hair*

Are you going to apply for the Sephora Credit Card? Tell me your thoughts below!

Enjoy your week lovebugs, xo

Victoria’s Secret Swim Wear Launch

Omg it’s almost April?! Almost Summer? Most importantly, almost bikini season?

I’ve been doing a lot of work building up to this Summer season…meaning the gym and some extra water with lemon. These upcoming months are going to be life changing for me, and I know 2019 has some rewards for you too.

It felt like forever waiting for Victoria’s Secret (VS) to drop their swimsuit line. But I totally understand the point of making us wait closer towards the warmer times of the year.

They released the exciting news on March 18th with several pictures and of course, a video on the beach.

I didn’t hear much about it on social which kind of worried me so I thought I’d check them out myself. Ready for my dissapointments? Ready for my favorites? Let’s jump in.

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Let me add, there were over 300 options to choose from on the VS site which made me wonder how much originality could go into the line without becoming overdone. They also announced MORE swimsuits will be added as time goes on.

I think my first dissapointment gave me that impression. The ruffles go too far down for my liking and I like to lengthen my turso as much as possible when wearing a one piece; this would hide the illusion I’m trying to create at the beach.


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The bottom is cute and dainty which could’ve made the swimsuit if it wasn’t for the top. Having the straps all the way towards the ends of the collarbone gives me a bigger chest than I want. Not in the boob-size way, but broader shoulder way..which is not my style.


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I saw this and I instantly thought of PINK! Not Victoria’s Secret. Which gave me the idea that PINK should create their own swimsuit line too since they already want to appeal to a different demographic of women. Do you agree? When I think of VS, I think of sexy and sophisticated.


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My eyes are straining right now! The clash of polka dots and strings of black and white across the chest are too much. This could easily take away the focus of yourself which isn’t what you want. I want something that complements me, not overtakes me.


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Geez, what was with me and one pieces today? Like I said, I need the focus to be me and there’s just too much going on color-wise, it’s distracting. The straps going up her shoulders are too thick, along with the strings falling over. I don’t get the vibe of swimsuit, more like bodysuit!


Woohoo! On to my favorites.

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No doubt I love the color pink. And now it’s paired with purple as a triangle top. The bottom wasn’t what I expected either! I love the look of strings opposite of the band, it gives it that oomph I’ve been waiting for.


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Okay a one piece suit I finally like! The chest is elegantly exposed and the collar bones appear heightened which is exactly what I want. The light pink flower design is soft and graceful which is a good keep in your closet.


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I saw a preview of this suit and was stunned by its simplicity and touch of strings right above the waist. It also came in a bunch of colors but of course purple was my go-to. This could potentially be a really cute suit IF the strings don’t get loose around the waist and droop down..


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I want creative designs but I also want simple designs. Reason being because the more simple it is, the more accessories I can add to play it up each time. Additionally, each time can be a different style centered around pink as opposed to a pattern that must be followed each wear! Get me?


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To make my waist appear smaller, dainty pieces are the way to go. Not only for shape but your tan will look way better when you take your swimsuit off. The cut framing her chest is really modern now; in the past the cuts used to cover more. The color combo is also gorgeous, it reminds me of fresh spring!


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Lastly! A piece to add for my ladies traveling around the world. This is an elegant and conservative swimsuit to travel to places you’re not sure of yet. Not just for the fear of the unknown, but some cultures see two pieces as innappropriate and highly offensive. It’s important while traveling to adjust yourself to their society because you’re in their country now and that’s your way of offering respect. This piece is a great way to fit in but also stand out when it comes to design with the green leaves draping down the side.

Overall, VS offers great simplicity with triangle tops and dainty one pieces. I’d like to see some more creativity with the straps on the tops and more diverse bottoms. I also want to say THANK YOU VS for not only selling thong bottoms. It seems like such a trend to show your whole ass in a bikini and I’m not sure if that’s my style yet…anyone else on board with me?

That’s it! So what did you think? Is it worth checking out yourself on VS.com?

Comment below your favorite and dissapointment!

XO IMG_9496

 

Ulta Beauty Haul: ALL NEW

Hello lovely friends! Isn’t shopping the most therapeutic activity of them all? I swear I could spend hours at Ulta Beauty without even noticing. You know when you’re there for so long they offer you a bag, it was one of those days.

This week I’m sharing my latest spree at Ulta. Everything managed to a total of $57 so talk about budgeting. Nothing too extravagant or prestige, the catch is I’ve never used these products. I decided to branch out from my regular brands of consistent products. Let’s get to it. 

MAKEUP – 

Two products I knew I needed to refill was my mascara and lip gloss. They run out so quickly on me because I use them like everyday. Usually these products I stick to drugstore because it’s so much easier to drive over to your local Giant or Walmart and pick them up.

L’OREAL Voluminous False Fiber Lashes is a beautiful gold-packaged mascara promising full lashes and a durable wand. I chose the shade “Blackest Black” because that’s what flatters my eyes the most!

I’ve had the NYX Lingerie Matte Lipstick once and I wasn’t happy with it because the formula was too drying for me. So I decided to try the NYX Lingerie Shimmer Lipgloss for a poutier look. This is in the shade “Spirit” and it’s a light, shimmery pink gloss. You know I can’t stay away from my pinks!

FACE APPLICATOR –

Who’s just as excited Morphe is at Ulta Beauty now?! WOW ME TOO. Funny story, I was walking around the store looking for a diffused brush for a softer application on my bronzer, the first brush I walked by was IT Cosmetics and it was priced at $18. I kept walking around thinking this IT brush was going to be the best candidate, fair enough it has great reviews!

PLOT TWIST. I stumbled onto Morphe’s aisle and hunched down to the brushes row to see their brushes are like $10! I was over the moon! This diffused brush was $8 and much needed since bronzer has become such a key component in my makeup. I’ve actually never used Morphe’s brushes. Hollllla BH Cosmetics! But, I’m excited to see how they perform.

My other random face applicator is a short blade for peach fuzz and eyebrow detailing! I honestly don’t know where I’d be without it. It makes those small details on your face just disappear. Dermaplaning smoothes the skin and fine lines while also being able to exfoliate pores/hair. This is a perfect trick before applying moisturizer or foundation for achieving that smooth finish!

The last brand I used for this was Sally Beauty. It was okay, nothing special. I’m hoping to see more improvements in my skin like a cleaner finish as a result of the exfoliation. The packaging also looks a bit more professional and directed towards dermaplaning, it was priced at $9.99.

HAIR CARE –

What I’m excited for the most. I recently decided to get side bangs inspired by early 2000’s JLo. At first my hair was long…just long. Now it’s long with side bangs! I want to keep the fullness it brings to my face and add tousled waves. Hello Spring hair phase!

For this tousled control, I bought OGX Locking + Coconut Curls Mousse with a strong hold of 3 out of 5. Crunchy curls do not look good on me so being at a 3 is a perfect balance. I love OGX’s Coconut Shampoo and Conditioner so I’m not that worried over the quality and smell of this Mousse.

Grand finale, I wanted to keep the softness of my waves alive so I bought this OGX Hydrating Oil! I’ve been told to go an extremely soft hand with this because too much and it’ll look like you haven’t washed your hair in 5 days! My plan is to keep this strictly below at the ends of my hair with a peasize amount.

Why do I feel like talking about the reasons for your purchases is always so detailed and exciting? Just me? What products would you like to see a review on?

I hope your weekly reading here was inspiring and makes you think about your next Ulta haul 😉

XO Paulina