“You can now swipe your Sephora Credit Card”

Well..that’s an interesting phrase to get used to.

Yep, Sephora announces their exclusive credit card while teaming up with VISA so you can use it anywhere. That means for gas..even for coffee.

They are said to launch it later this Spring and I think we can start rolling the ball now! I want to see how they market it to us in stores and if any of the benefits are worth it.

We know ULTA Beauty launched their credit card with VISA years ago and it might’ve been one of the best decisions they’ve done so early on in their retail career. Reason being is because their rewards system is KICK ASS and they know it!

It’s so magical to see how companies like VISA are eager to team up with ULTA and Sephora. It demonstrates strong and stable growth in beauty retail.

At ULTA, every dollar spent on the credit card is worth a point and while they accumulate over time, certain ranges of points are qualified as money off of your purchases. You can also use your reward money anytime. (On prestige makeup too!)

Not to mention the magazines and coupons that come in the mail with the classic $3.50 off.

So this is cool, I’ve hyped myself up for ULTA. But it’s Sephora that is launching their credit card now and last time I checked, points get us samples..small samples.

I can’t forget about that birthday gift though!

But seriously, Sephora’s rewards system isn’t up to par with ULTA’s when I think about how much they give back to the customer. Which is KEY to customer growth!

I would totally use their credit card for gas, makeup, shoes, etc if it meant the point system gave money back (reward money), the way ULTA does.

Do I think it’s worth spending more money for samples? No.

Do I think it’s worth spending more money for money back? Yes.

Thank you for coming to my Ted Talk.

While Sephora hasn’t hit us with the news yet, it might be because they’re attempting to fix how the reward system will play its part in the new credit card. *crosses fingers*

They did disclaim there will be some differences between the credit card rewards and the beauty insider rewards. Let’s just hope this becomes clarified. Only way to go from here is up!

Andrea Zaretsky, Senior VP of CRM and Loyalty at Sephora said, “The Sephora Credit Card was the next natural step in our loyalty journey…taking our client experiences to the next level through special access, rewards and perks.”

For those approved that don’t have a rewards membership already, they will be automatically signed up! So this is all supposed to be for the grand scheme of loyalty in the points system.

I agree, that’s a smart move! And Sephora might need a better point system incentive to add on. If they do change the benefits to reward money after years of petite-cute samples, ULTA will look like the OG of beauty retail 101. *flips hair*

Are you going to apply for the Sephora Credit Card? Tell me your thoughts below!

Enjoy your week lovebugs, xo

Treat Yourself Tips

By Paulina A. Marinero & illustrator from Positively Present, Dani DiPirro

So I’ve been super busy preparing content, creating new visuals and just over all new ideas for my beloved, precious PBC Magazine. Although life does seem to catch up to me, sometimes I have to stop and smell the roses – which is me, I’m the rose and I need to water myself. By doing so, I properly invest time to allow myself to grow emotionally and physically while stimulating my mind for better and  greater things.

So I’m passing these tips onto you because you deserve them and I know with whatever you’ve been doing whether it’s a project or unnecessary stress, you should stop and smell the roses yourself.

TREAT YOURSELF, LOVE YOURSELF. 

  1. Paint your nails 

This might seem like a simple concept, but the amount of relaxation you take in mentally while focusing on painting your nails is almost life changing. You’re glamming yourself up ( for free ) and you’re choosing your favorite color of the month – what’s better than that? You’re practically decorating yourself with an expected beautiful outcome. Play some music or turn to your favorite Netflix show and indulge for the hour.

If you think you’re not good at painting your nails, try purchasing a small precise paintbrush and carve out the edges with nail polish remover for a natural cuticle look when you’re finished painting. Or you can wait till you’re in the shower to scrape off the edges with your nails, but don’t hurt yourself! Once you master basic nail painting, you can search on YouTube ways to design your nails and keep it interesting. Right now, I’m on the ‘glitter on one finger for each hand’ phase.

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2. Drink green tea regularly 

You don’t need me to tell you, but green tea has been proven time and time again to have ties supporting your immune system, your heart and your brain. While it’s increasing your blood flow to help you stay active, it’s also getting rid of free radicals that might have disturbed your stomach when you decided to eat that junk food late at night. I’ve been committed to drinking green tea every morning for the past few weeks and I have seen SUCH a huge difference with my skin. It’s radiant, fresh and not as texturized as it used to be.

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I’ve also been trying to switch my coffee urges with tea indulgences since the benefits outweigh the other, but just knowing I choose tea more often allows to me splurge on coffee when I desperately need it the most. It’s all about sacrifices and since green tea is also caffeinated, you know it has you covered you for the night or ready to start the day. In the morning, I feel accomplished drinking a whole cup of tea knowing it’s doing me good – and the results are stunning.

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3. Settle for a new show 

I used to not watch T.V as much or even Netflix – I never understood the hype about either. But when I started watching Netflix early last year and actually ENJOYING shows, it also became an episode of me time. I put my phone to the side, grab a snack and simply let the drama on-screen entertain me for the hour or two….or five.

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What helps finding a new show is watching what you LOVE. If you’re into modeling and that whole industry, binge the new seasons of ‘America’s Next Top Model’. If you’re into art, try watching ‘Skin Wars’ or ‘America’s Got Talent’. And if you’re into food like we all are, try watching ‘Cupcake Wars’ or ‘Chopped’. If you watch what you love, you won’t have a hard time putting your phone down and keeping up with it later. But while you’re on the frenzy of watching what you love, you can learn a lot more about your field and be inspired by what you see.

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4. Start saving

ENOUGH SAID. Don’t let me be the reason why you start saving up again. No, don’t do that to yourself. Save your money consistently and effectively. You will seriously thank yourself later when you plan for concerts and beach trips with your friends next year or even in a few months – don’t let yourself be that friend who doesn’t have money to hit the club or even go out for lunch. But most importantly, invest in your future experiences and precious moments.

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You might want to find a job first but stay committed to putting at least $5 in a savings account every pay check week. For some of you, putting $5 is too low – GOOD. Make the sacrifice and put to the side as much money as you realistically can into your savings account. Fight the urges to touch your savings unless for emergencies but trust me when I tell you this, once you start touching the treasure chest for small things, you’ll be back for more and more until it’s all gone. So not only should you save consistently, but save effectively too.

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5. Online shopping is therapy

After putting some money to the side every pay week, never forget that the rest of the money aside from gruesome bills to pay is ALL YOURS. The hard hours you spent working your ass off should be rewarded by purchasing the things you love and have been eyeing for the past week. You have every reason to feel entitled to your money and to use it whenever you’d like, that’s something no one can take away from you.

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So sit down and spend some time online browsing through your favorite store for the latest sales and newest arrivals. This is an amazing time to reflect on yourself and see how your style is constantly evolving for your fashion needs and dont’s. Scroll through, take your time and BAM you’ll be hit with the pair of shoes that’ll actually makes your jaw drop – pick those obviously. If you want to stay organized with your shopping, make a list or jot it down in your notes so when you get paid next week, you’ll know exactly where to look first.

Do yourself a favor and splurge on that stationary shelf from IKEA for your apartment. Or buy that new coffee machine you’ve been wanting for quicker and easier mornings. But if you also want to buy that bronzer blush from Too Faced Cosmetics, you got some cash to treat yourself.

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6. Touch yourself 

And I mean your breasts. Or that too. But I never thought this was an actual issue until I took a second to think about it myself. Touching my breasts isn’t something that I normally do just because my hands are occupied by other things like work and grabbing my phone. But take the time to touch your breasts and take care of them as best as you can. Touching yourself can increase the blood flow in your breasts and allow the cells to move around instead of stick in one place in risk of disease.

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How do I do it? While I take a shower and shave my armpits, I use Dove soap as my shaving cream because its creamy and super moisturizing – but aside from that, I use the left over Dove soap in the palm of my hand and make my way down to each breast and give a little massage. So not only am I moisturizing the skin around my nipple, but I’m finding the time to circulate the blood flow in my breasts. And besides, your girls are your best friends – LOVE THEM. *If you like feminine self care tips like these, comment below!

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So there you have it, my tips for the beautiful rose that you are. Use them, incorporate them into your routine and create your own. You are the master of your world, your own mind. In order to think clearly and positively, set away some time for yourself and indulge in self care practices. xoxo