Well..that’s an interesting phrase to get used to.
Yep, Sephora announces their exclusive credit card while teaming up with VISA so you can use it anywhere. That means for gas..even for coffee.
They are said to launch it later this Spring and I think we can start rolling the ball now! I want to see how they market it to us in stores and if any of the benefits are worth it.
We know ULTA Beauty launched their credit card with VISA years ago and it might’ve been one of the best decisions they’ve done so early on in their retail career. Reason being is because their rewards system is KICK ASS and they know it!
It’s so magical to see how companies like VISA are eager to team up with ULTA and Sephora. It demonstrates strong and stable growth in beauty retail.
At ULTA, every dollar spent on the credit card is worth a point and while they accumulate over time, certain ranges of points are qualified as money off of your purchases. You can also use your reward money anytime. (On prestige makeup too!)
Not to mention the magazines and coupons that come in the mail with the classic $3.50 off.
So this is cool, I’ve hyped myself up for ULTA. But it’s Sephora that is launching their credit card now and last time I checked, points get us samples..small samples.
I can’t forget about that birthday gift though!
But seriously, Sephora’s rewards system isn’t up to par with ULTA’s when I think about how much they give back to the customer. Which is KEY to customer growth!
I would totally use their credit card for gas, makeup, shoes, etc if it meant the point system gave money back (reward money), the way ULTA does.
Do I think it’s worth spending more money for samples? No.
Do I think it’s worth spending more money for money back? Yes.
Thank you for coming to my Ted Talk.
While Sephora hasn’t hit us with the news yet, it might be because they’re attempting to fix how the reward system will play its part in the new credit card. *crosses fingers*
They did disclaim there will be some differences between the credit card rewards and the beauty insider rewards. Let’s just hope this becomes clarified. Only way to go from here is up!
Andrea Zaretsky, Senior VP of CRM and Loyalty at Sephora said, “The Sephora Credit Card was the next natural step in our loyalty journey…taking our client experiences to the next level through special access, rewards and perks.”
For those approved that don’t have a rewards membership already, they will be automatically signed up! So this is all supposed to be for the grand scheme of loyalty in the points system.
I agree, that’s a smart move! And Sephora might need a better point system incentive to add on. If they do change the benefits to reward money after years of petite-cute samples, ULTA will look like the OG of beauty retail 101. *flips hair*
Are you going to apply for the Sephora Credit Card? Tell me your thoughts below!
Enjoy your week lovebugs, xo