“You can now swipe your Sephora Credit Card”

Well..that’s an interesting phrase to get used to.

Yep, Sephora announces their exclusive credit card while teaming up with VISA so you can use it anywhere. That means for gas..even for coffee.

They are said to launch it later this Spring and I think we can start rolling the ball now! I want to see how they market it to us in stores and if any of the benefits are worth it.

We know ULTA Beauty launched their credit card with VISA years ago and it might’ve been one of the best decisions they’ve done so early on in their retail career. Reason being is because their rewards system is KICK ASS and they know it!

It’s so magical to see how companies like VISA are eager to team up with ULTA and Sephora. It demonstrates strong and stable growth in beauty retail.

At ULTA, every dollar spent on the credit card is worth a point and while they accumulate over time, certain ranges of points are qualified as money off of your purchases. You can also use your reward money anytime. (On prestige makeup too!)

Not to mention the magazines and coupons that come in the mail with the classic $3.50 off.

So this is cool, I’ve hyped myself up for ULTA. But it’s Sephora that is launching their credit card now and last time I checked, points get us samples..small samples.

I can’t forget about that birthday gift though!

But seriously, Sephora’s rewards system isn’t up to par with ULTA’s when I think about how much they give back to the customer. Which is KEY to customer growth!

I would totally use their credit card for gas, makeup, shoes, etc if it meant the point system gave money back (reward money), the way ULTA does.

Do I think it’s worth spending more money for samples? No.

Do I think it’s worth spending more money for money back? Yes.

Thank you for coming to my Ted Talk.

While Sephora hasn’t hit us with the news yet, it might be because they’re attempting to fix how the reward system will play its part in the new credit card. *crosses fingers*

They did disclaim there will be some differences between the credit card rewards and the beauty insider rewards. Let’s just hope this becomes clarified. Only way to go from here is up!

Andrea Zaretsky, Senior VP of CRM and Loyalty at Sephora said, “The Sephora Credit Card was the next natural step in our loyalty journey…taking our client experiences to the next level through special access, rewards and perks.”

For those approved that don’t have a rewards membership already, they will be automatically signed up! So this is all supposed to be for the grand scheme of loyalty in the points system.

I agree, that’s a smart move! And Sephora might need a better point system incentive to add on. If they do change the benefits to reward money after years of petite-cute samples, ULTA will look like the OG of beauty retail 101. *flips hair*

Are you going to apply for the Sephora Credit Card? Tell me your thoughts below!

Enjoy your week lovebugs, xo

Ulta Beauty Haul: ALL NEW

Hello lovely friends! Isn’t shopping the most therapeutic activity of them all? I swear I could spend hours at Ulta Beauty without even noticing. You know when you’re there for so long they offer you a bag, it was one of those days.

This week I’m sharing my latest spree at Ulta. Everything managed to a total of $57 so talk about budgeting. Nothing too extravagant or prestige, the catch is I’ve never used these products. I decided to branch out from my regular brands of consistent products. Let’s get to it. 

MAKEUP – 

Two products I knew I needed to refill was my mascara and lip gloss. They run out so quickly on me because I use them like everyday. Usually these products I stick to drugstore because it’s so much easier to drive over to your local Giant or Walmart and pick them up.

L’OREAL Voluminous False Fiber Lashes is a beautiful gold-packaged mascara promising full lashes and a durable wand. I chose the shade “Blackest Black” because that’s what flatters my eyes the most!

I’ve had the NYX Lingerie Matte Lipstick once and I wasn’t happy with it because the formula was too drying for me. So I decided to try the NYX Lingerie Shimmer Lipgloss for a poutier look. This is in the shade “Spirit” and it’s a light, shimmery pink gloss. You know I can’t stay away from my pinks!

FACE APPLICATOR –

Who’s just as excited Morphe is at Ulta Beauty now?! WOW ME TOO. Funny story, I was walking around the store looking for a diffused brush for a softer application on my bronzer, the first brush I walked by was IT Cosmetics and it was priced at $18. I kept walking around thinking this IT brush was going to be the best candidate, fair enough it has great reviews!

PLOT TWIST. I stumbled onto Morphe’s aisle and hunched down to the brushes row to see their brushes are like $10! I was over the moon! This diffused brush was $8 and much needed since bronzer has become such a key component in my makeup. I’ve actually never used Morphe’s brushes. Hollllla BH Cosmetics! But, I’m excited to see how they perform.

My other random face applicator is a short blade for peach fuzz and eyebrow detailing! I honestly don’t know where I’d be without it. It makes those small details on your face just disappear. Dermaplaning smoothes the skin and fine lines while also being able to exfoliate pores/hair. This is a perfect trick before applying moisturizer or foundation for achieving that smooth finish!

The last brand I used for this was Sally Beauty. It was okay, nothing special. I’m hoping to see more improvements in my skin like a cleaner finish as a result of the exfoliation. The packaging also looks a bit more professional and directed towards dermaplaning, it was priced at $9.99.

HAIR CARE –

What I’m excited for the most. I recently decided to get side bangs inspired by early 2000’s JLo. At first my hair was long…just long. Now it’s long with side bangs! I want to keep the fullness it brings to my face and add tousled waves. Hello Spring hair phase!

For this tousled control, I bought OGX Locking + Coconut Curls Mousse with a strong hold of 3 out of 5. Crunchy curls do not look good on me so being at a 3 is a perfect balance. I love OGX’s Coconut Shampoo and Conditioner so I’m not that worried over the quality and smell of this Mousse.

Grand finale, I wanted to keep the softness of my waves alive so I bought this OGX Hydrating Oil! I’ve been told to go an extremely soft hand with this because too much and it’ll look like you haven’t washed your hair in 5 days! My plan is to keep this strictly below at the ends of my hair with a peasize amount.

Why do I feel like talking about the reasons for your purchases is always so detailed and exciting? Just me? What products would you like to see a review on?

I hope your weekly reading here was inspiring and makes you think about your next Ulta haul 😉

XO Paulina

 

 

The Miracle of Mascara

Welcome back my beautiful friends. How’s everyone organizing their time to get their business handled?! While you’re on break from being a boss, let’s admire the power of MASCARA. You know you couldn’t live without it.

I admit, I usually say eyebrows frame the face and contouring is life but talk about framing THE EYES. Masacara takes the crown. I look like a boy without masacara!

Three reasons why I believe mascara does this miracle of enhancement.

1. Length – This was definitely the goal we all first wished for when we were little gals trying out mascara. It wasn’t even about the eyes at this point if i’m being honest. It was about how long I can make these dang eye lashes. SO FUTURISTIC, SUCH SORCERY. Brands like Covergirl and Too Faced claim their mascaras do just the trick.

Long lashes barely touching your eyebrows is such a feminine charm. The best way to lengthen your lashes is to find a wand that offers alot of bristles instead of those big, foamy ones. Skinny wands as well so you can see easier as you work your way up the lashes!

2. Volume – Now that I’m in a different stage, volume matters alot to me. I love the fullness it brings all the way down to the root. I’m not a fan of huge gaps in between each lash, volume makes your rims look thick! It fills in the perimeter of your eyes giving off a complete look. That being said, I love clumpy/thick lashes!

I know most people call clumpy lashes “tree branches”, yes I’ve heard this before. But I refuse to wear mascara if I’m not going to make it obvious, if that makes sense. Either way I have to remove it with a wipe at the end of the night so make both products worthwhile!

3. Pigment – My most recent obsession is the absolute intensity change it has on your eyes but also the face. Brands create different colored mascaras, like NYX Cosmetics with shades purple, green, pink and blue.

NYX Color Mascaras at $7.99

Even with dark lashes naturally, the mascara color “Blackest Black” is a common drugstore shade thrown in. LET ME SAY IT WORKS. It’s better for a dark-lash girl like me! My friends with light lashes go through such a change, it’s beautiful! For a softer look, look for mascaras in the shade “Brown”.

SO, WHAT HAVE I BEEN USING LATELY? I use more than one because the more, the better! Honestly I don’t know why, but all you need is a long-lasting one for the layers. I also use a waterproof mascara for special events and even just as a final coat so I know these lashes are going to stay on! Universal use, right?

I also scout for the formula of mascara. I prefer a thick base than thin formula because of my obsession with stand-out lashes. It’s all preference and trial there! Some say high-end mascara is undoubtedly better than drugstore but if the formula is right, I don’t see a problem!

What’s your favorite mascara? Any tips to volumize lashes? Comment below ❤

XO Paulina

ABH Amrezy Highlighter did THAT

Happy, Happy Tuesday to everyone! Let’s talk makeup.

I’m sure you know about the famous and most sparkling highlight of probably 2018, the ABH Amrezy Highlighter. What a glow! You saw it everywhere on Instagram, Twitter and  even pinterest.

At a first glance, it’s that soft and effortless glow you get from the BEACH. It’s a light champagne that makes you smile, I would even say it reminds me of BECCA Champagne Pop x Jaclyn Hill. We all know how hard that product hit the sales floor across the country! So safe to assume, ABH and their continuing trends followed the wave and made one for us.

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BECCA Champagne Pop & ABH Amrezy Highlighter

So, who doesn’t know Amrezy? I mean, she only has the best Instagram layout EVER. With a breaking 5.6 million followers and counting, she’s found a special place in our beauty-lover hearts. I’m kind of upset she doesn’t make Youtube videos, but I find it impressive having a huge audience even without an important outlet like Youtube. YOU GO GIRL!

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Let’s talk about the actual product. On the front side is covered with gold stars surrounding the ABH x Amrezy mark. I think the stars represent the effect this highlight will have, STUNNING SUNSHINE.

This compact highlight weighs .31 ounces which is pretty average in the world of compact highlights. To compare, MAC Soft & Gentle Highlighter weighs .35 ounces. And to make our lives a little easier, ABH blessed us with a mirror. Thank you for all those trips you’ve saved me while doing my makeup in the car!

Fast forward to now, I bought the highlighter super late in the game and you guys are probably so annoyed I’m sharing this review now. SORRY! I knew since when it first launched it was going to be stellar, I mean just look at that glow. But I’m here now in 2019 confirming that this product is still BOMB. If you haven’t purchased it yet, do yourself a favor and treat your indulgences.

It hasn’t left me with textured skin and I’ve been wearing it for about two weeks now. How a product sits on my skin is really important to me because I struggle with occasional acne and it absolutely sucks to have those weird bumps underneath. So it also gets an A+ for sensitive skin Pauly!

I hope it lasts me a few months, we shall see. Maybe I should talk about which products run out too soon, EXPOSE THEM!

Have a blessed day, xo Paulina

Rant with Pauly: Shade range consistency

Hi everyone!

How’s everyone celebrating their Friday tonight? Another week has flown by and for some reason I always have this irritating, lingering thought of some palettes I’ve been seeing launched.

I’m sure they’re of great quality! Morphe and Kylie Cosmetics have had amazing reviews globally and their profits seem in good shape.

But let’s talk about color scheme, shall we. Has anyone ever seen eye looks and they detail in their caption how many colors they used and you just can’t believe it? Warm, bronzey tones have a lot of shade ranges in common so it’s easy for them to look opaque and just too similar..

Duh, these colors are so effortless for a casual and even sultry look. But the idea that they’re so general and easy to use, makes you even question if it’s worth buying. Here are some pics of Morphe’s and Kylie Cosmetic’s palettes.

I could give atleast 3 pans that literally look the same! The idea of placing your brush on your eyes and expecting pigmented, unique shades just doesn’t come across these. Is it even worth the purchase or effort into launching?

Morphe Oh Boy Eyeshadow Palette


Morphe 25B Bronzed Eyeshadow Palette


Kylie Cosmetics The Bronze Extended Palette


I was so excited for the Gigi Hadid x Maybelline series but the range was so shockingly sad! And similarly, they’re very warm, dull/opaque tones. The shades just seem the same and it doesn’t makes my eyes pop at first glance. It’s hard, I get it.


Maybe some creativity will inspire a new wave of warm, bronzer tones. I just want to see some different scheme brought to the table.

While we’re here, let me show you some palettes I’ve definitely been eyeing this week. Or maybe obsessing over!

Violet Voss HG Eyeshadow Palette


Continue reading Rant with Pauly: Shade range consistency

A blushin’ crush

I couldn’t wait to share this dazzling, baked blush that I’ve been trying out for some time! If you’re into light pink, shimmery blushes like I am, you’ll definitely want to see this. What better way to bring it onto my blog than right before we get hit with those glowy summer looks!

This blush is from Mary Kay Cosmetics! Although this brand isn’t in my top list to purchase from because it’s not easily accessible, I was given this as a package for Christmas and oh my goshhh, this blush blew me away. It’s like they knew my ideal blush color before they sent it to me!

Before I started writing this post for you guys, I did some research on this blush and its actually a part of a limited edition! WHY?! It’s so perfect, you guys need to get your hands on it. It also said it’s not available to purchase through their website and that you need to contact a Mary Kay Consultant in your area. Pretty inconvenient but they do offer other blushes on their website which I recommend looking through. Here’s the direct link to the blush category!

This limited edition baked blush is in the shade “Kind Heart” and sells for $18 USD with .23oz carved into a heart for a pretty packaging accent. I know we all appreciate cute, thoughtful packaging!

Enjoy these pics ❤

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What do you guys think? I love how this blush carves out my cheeks smoothly. On days I don’t want to use bronzer, this blush alone can sculpt my face for me. Another thing I look for in a blush is its subtly. If it’s too pigmented, I find it harder to blend out. Less is more: starting out light is the best way to build up the product. If you’re interested in this limited edition blush for the summer, check it out here!

That’s it for now! I love you guys and I’m so happy I have a family here to share my beauty/fashion experiences with. XOXO

Red heart, Red lips

Hi my beauties! Today I’m going to go step by step on how I achieved my vanity look. I was inspired by Fall, red bold lips and some shimmy-shimmy red on the eyes to pull everything together. Enjoy!

I spend a lot of my time working on my skin because I love a flawless, full-coverage face. I skipped the primer and drenched my skin with Tarte’s Marine Boosting Mist in their ‘Rainforest of the Sea’ collection. It’s not my favorite (sometimes it leaves my skin feeling greasy) but moisturizing your skin is KEY to a smooth canvas.

For foundation I used one of my holy grail, Maybelline Fit Me in the shade 122 (creamy beige). It feels super lightweight on my skin and gives me that medium coverage..trust me, its pigmented! I have super oily skin and although it claims it gives a matte finish, I start getting a shine within an hour. But no complaints here, I’m used to it!

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Because of acne scars, I use LA Girl PRO Conceal in the shade ‘Light Ivory’ over top my cheeks to fade away any scarring that my foundation couldn’t cover. While we’re concealing, I use LA Girl PRO Conceal in the shade ‘Peach Corrector’ to cancel out my dark under bags, it works like a dream; just make sure you blend! Over the peach corrector, I use my ‘Light Ivory’ to neutralize the peach shade and bring some brightness back!

While all my creams/liquids are settling in, I start to fleek out my eyebrows with the Anastasia Beverly Hills Dip Pomade in ‘Granite’ with an angled brush. Granite is the darkest shade ABH provides and it works in my favor because ‘Ebony’ was beginning to be too soft for my brows. I have extremely dark, black eyebrows! I carve out my brows with some concealer and a small-tapered brush to give that sleek, polished look. To lock my brows in, I use my Urban Decay Brow Tamer in ‘clear’, it’s not my go-to because it doesn’t add texture but at least it holds my brows in place!

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Before I set my face with powder, I use this time to contour out my cheekbones with the Sephora Contour Palette in the lightest version. The reason I powder contour over my creams is because I don’t like the cakey, powdery finish if I were to contour over my face powder. In my opinion, after I set my face with my Bare Minerals Bare Pro in the shade ‘Light Natural (09)’, it diminishes the harsh contour shade and blends seamlessly once I apply my face shade; it just looks more natural!

I use my Milani Baked Bronzer in the shade ‘Dolce (09)’, I find myself applying more than 2 layers to bring that bronzy look to my face. It’s build-able if you have the time to layer it on. I skipped the blush and moved on to my Laura Geller Highlighter in the shade ‘Gilded Honey’, this stuff is AMAZING. With or without spritzing some mist, you WILL get that gold reflex.

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For my eyes, I used two of my favorite palettes, ABH Modern Renaissance and Morphe 350. I start with some light browns in the crease and build it up so my red shades won’t start so abruptly over my eyes. I bring the red shades into the outer corners of my eyes and blend up so it’ll meet with the light brown in my crease.

I decided to cut my crease and use a light gold to compliment the red transition in the outer corner. Finally, I love darkening the very outer corners because it elongates my eyes with some dimension. I use a dark brown so it’s not that intense and only blend in that area – not up!

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One of my favorite eyeliners is the NYX Matte liquid liner in the shade ‘black’, the pigment is super dark and glides perfectly with the brush. I applied it to the outer half of my eyes so the cut crease is dominant while giving that almond-shaped effect. For mascara, I used the Maybelline Lash Stiletto in the shade ‘very black’ to really bring my lashes to life without falsies.

Now, the grand finale. Bold, red lips! With such an intense color, I like to map out my lips with a liner so I don’t go crazy and draw outside of the lines. I used the Wet N Wild Gel Lip Liner in the shade ‘Plum Together’, it’s creamy and stays on for hours. I focus a lot on my cupids bow because I love defining my top lip for that heart-shaped pout.

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My red lips are all thanks to the NYX Liquid Suede in ‘Kitten Heels’. It’s a red-blue undertone which compliments my pale skin and brings vibrance. I was totally getting that Selena vibe and I was NOT disappointed!

That’s it for today! Please comment below if you enjoyed this mini step by step vanity look. I can start going into depth and add more engagements if you’d like. Also, comment below what look you’d like to see next!

xoxo

When businesses lack customer service

I’m not one to judge. We all have issues going on in our lives and unfortunately, life DOES get in the way of our most passionate hobbies, hanging with friends and even focusing on academics. However, I do believe that taking on a business/job/lifestyle does require commitment and consistency.

So here’s my story on a business that took 3 months and 21 days to send me my small package of 2 lip glosses. This story isn’t about how awful the business is because truly, I wouldn’t have minded the wait IF there was customer service involved.

Heres the break down:

I ordered my package from Oalika Cosmetics on August 19th. I received an immediate email regarding the order number which comes automatically with any purchase. On August 24th, I became concerned because I still hadn’t received my processing email or tracking number for UPS!

What did I do? I emailed Oalika Cosmetics with the email they provide us if we have any questions (like any other concerned customer). I wrote I was beauty journalist who was thrilled to try their cosmetics and write a review on my platform for PBC Mag.

11 days later and no response. So I decided to re-send my email! Keeping myself optimistic because I was aware Oalika Cosmetics is a small, emerging beauty business with only 11.6k followers on Twitter and 1,440 followers on Instagram. Small businesses are usually under the most stress. Entrepreneurs taking a leap of faith to build their own empire, I’ll give them that; it’s not a walk in the park!

Sadly enough, I still didn’t receive a response. So I took it to the one place they HAVE to answer me to avoid public embarrassment, Twitter. And what happened? They finally decided to answer me.

Below are my screenshots that I kept with Oalika Cosmetics, via Twitter DM’s. I slowly became frustrated because I thought this was a legit company, not a company who will ignore your emails but answer you via Twitter. Please look at the dates between all these messages, you’ll see they don’t reply for weeks at a time. *Disclaimer, my conversation with Oalika Cosmetics was hostile and I’ll own up to it. But there comes a point when you’re the owner of a business, stealing customers’ money and acting as if they’re nonexistent.

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Yes, I even decided to threaten with legal action. Moral of the story: if they don’t care, they truly don’t care.

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I decided not to publish with my newspaper, they don’t need the recognition.

 

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Oalika didn’t document me with any proof. And I’m not going to believe that when I’m being blatantly ignored for a reason. 

 

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Yes unfortunately, I’m the one saying thank you

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Meanwhile during this one way conversation, Oalika Cosmetics was tweeting about new, upcoming launches and retweeting pictures of women who had been flaunting their products. My problem with that is you can’t be investing in more products if you’re not even focusing on your current issues. That goes against any value in business. If you don’t treat your customers right, why should anyone care about your new launches? 

I was constantly tweeting at Oalika Cosmetics, I even took it to Instagram. And I guess once they noticed I took my problem to another social media platform, they decided to actually talk to me again.

At this point, I just wanted my money back. At the end of the day, it’s not about buying the best of the best, it’s about purchasing and supporting businesses that actually care about you. I had one goal with Oalika Cosmetics, to help their business with my platform by writing a review and possibly a mini-tutorial.

During September, they told me their policy states they don’t do refunds until 35 days of placing your order. I begged them for three months and 21 days (82 DAYS) to give me a refund. On October 28th, they decided to change their rules and say NO REFUNDS. I was furious. Who wouldn’t be?

Strangely, I wasn’t the only one involved in this. Julie, aka @jujubeanbeauty on Twitter reached out to me with the same issue she was facing with Oalika. As a makeup enthusiast, trying out products comes with exploring new businesses. After receiving no response from the company about a color change for her order, she started to become skeptical (like anyone else would too!) Julie recently updated me saying,

“I don’t even care about my money anymore, this is too tiring. I disputed it with my bank and I got credit for it. I don’t know what they’re gonna do to get their money from Oalika.”

If you needed to hear it from another person, there’s your witness. Or better yet, there have been hate accounts in Oalika’s name for their delays and lack of customer service. Please look it up, I’m not lying!

This isn’t meant to be seen as a bashing article. If that’s the case, you don’t take critique well. I wouldn’t have minded the wait if I knew there was going to be a wait. That’s my point. That is where the customer service is lacking. Oalika Cosmetics never told me they were going to fix the issue, when it would be done or any other reassuring response.   They simply ignored my DM’s and emails for weeks at a time and continued to glorify their newest products as if they had any room to do so.

That is why they won’t be getting any product recognition on my site. Their products are beautiful and chic, I won’t lie on that. If you saw the packaging and the products, you would be tempted to buy them because you saw pictures of them from my site. But that’s not my purpose for this article. Oalika Cosmetics does not deserve more customers because of the help from my site. I tried doing that once and they rejected me in the most unprofessional way possible. 

Regardless, every emerging business will have its challenges. If you do happen to fall upon their website and fall in love with a gloss, by all means, go ahead and purchase it! Instead of me telling you to screw them and block them on social media, I’m advising you that your products will not come in 2 weeks or even one month. Fortunately, mine came in the mail 3 months and 21 days later. I was also given a loose-glitter pigment and a third gloss; I’m assuming to compensate for the wait.

And if Oalika Cosmetics is reading this, your business has room to improve. Every business has room to improve. There’s nothing wrong with that. That’s the beauty of owning your business, accepting its flaws AND working towards its goals.

As a beauty journalist, it’s my duty to inform my readers what goes on in such businesses, good or bad.

xoxo

Glossy Lips – We’re In

Summer is in full swing and I’m loving the heat. Is it the sweet, refreshing air? Is it that one, catchy song reminding you of a happy life? Or is it the infinite amount of looks you can create with a simple tank and killer gloss?

We’ve all witness the trend of matte liquid lipsticks take over social media the past few years with master brands like Anastasia Beverly Hills and Huda Beauty creating full collections of numerous matte shades. If you haven’t noticed every time a matte collection surfaces, the brand follows the collection with a pairing of vibrant lip glosses. Could it be we just NEED gloss in our lives one way or the other? It’s 2017 and I think I’m seeing the full circle of ‘lip gloss heaven’ resurface.

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Instagram @lifeofyes

So why is lip gloss becoming a purse must-have and a sexy Summer style? I’ve got the perfect answers.

First, lip gloss is a cosmetic product that essentially adds shine. Several glosses add a mixture of glittery to metallic looks, to give that full glossy finish. Not only can they be easier to apply but they can bring back life to those luscious lips.

Applying lip gloss can cut your glam time down by a few minutes. Imagine not having to line your lips to get that perfect dimension fitted for your matte lip stick. With lip gloss, it adds dimension by itself and a voluptuous look back to your lips without the hassle of liner. Lip gloss is a two in one product for all your lip-look fantasies.

Without a doubt lip gloss enhances your lips to the poutiest effect and it’s even easier to coordinate with your style of the day. Lip gloss gives you the chance to combine colors together into your perfect cream color. Having a lip product base still creamy enough to swivel around makes the mixture process easier to manipulate and enough time to choose and add colors. On the other hand, adding a glossy finish can take your look a notch down if you realize your lippie is a bit too bold for your liking. Just add a touch of gloss a shade lighter to your lip stick and voila, a brand new you.

My reasoning behind this lip gloss phenomenon is because of the ultimate trend happening as of late 2016 and carrying till this day – that poppin’ highlight. It’s no wonder we love all things glittery and gleam-looking, the highlighter trend has been giving us a frenzy. Nothing screams natural and dewy-kissed than a perfect, almost blinding highlighter. We love the shine and we love the glossy look it gives back to our skin after our face makeup dulls our natural radiant beauty. Right, ladies?

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Instagram @simsimmy_xo

 

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Instagram @Amrezy

So take my advice! If you love the highlight look, you’re going to love lip gloss for the rest of the summer. Think of it as a match made in heaven for all my friends who love to be a glowing goddess throughout the day. Who knows, maybe even carry the trend to Fall with a bold, glossy, burgundy lip.

If you’re a beginner to lip gloss, try NYX Butter Gloss from Ulta Beauty for $4.99. NYX Cosmetics does an amazing job adding a light sheen to over 50 shades. They also claim to moisturize and condition your lips for a smooth finish. So if you’re not into sticky, pigmented lip gloss, this one is the way to go.

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Pinterest

If you’re into a bold and glossy look, Anastasia Beverly Hills available at Sephora for $16 killed the game with their unbeatable lip gloss collection. Not only are they all heavily pigmented with glittery sheen reflex, but they’re extremely thick on the lips giving off that pouty, voluptuous look that will stay on for hours. Their brush applicator makes applying gloss easy and quick to achieve.

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Instagram @thehildalevierge

This summer is about catching that effortless, sexy glow on our skin. And the secret is out, lip gloss may be your new best friend to carry around in your purse for that touch up of glossy goodness. Comment below your favorite lip gloss!

Phase one: Believe in yourself

I never really figured out the ‘proper’ way to write this for my readers, or maybe specifically to the people who are interested in what I do or the area I specialize in.

Truth is, there is no proper way. And it’s better this way because now you get my honest, original and deep-hearted feelings for this. 

My goal is to inform and inspire you. Get you out of that comfort zone, because living starts when you leave that sheltered circle and experience life the way you only dreamt it to be. 

All I know is the beauty/wellness industry is making an all-time high in both product/informational profit and services itself. Which is why I chose this opportunity to take it and to chase it down as my own. 

It’s actually pretty crazy to not see many people doing what I do, but I think that’s because no one really knows it’s a thing. 

And that’s where I come in – to brag how this was the best discovery I ever made. 

You may not want to be a writer, but you may want to be a chemist whipping up the next hit foundation recipe for Too Faced Cosmetics or you may want to travel to Australia to discuss the product expansion of Paul Mitchell Hair Care, didn’t know that was a thing or even a job? 

Welcome to the beauty industry. 

So when did this start for me? It really all began in 5th grade when my mom took me every week to get my nails done – best woman ever by the way. 

Since then I just sort of fell in love with the idea of being  glammed up and feeling beautiful. I was the girl in middle school trying out blue eyeshadow and wearing wedges to school on the daily (nothing wrong with that, obviously). 

I felt pretty, and sort of invincible. Like no one could break my confidence because the lip gloss I wore made me feel beautiful on the outside and on the inside. 

So why did I not go to Cosmo school? Hm, long story. Since I was a little girl I really only pictured myself going to college. I’m a first generation to go to school in the United States so this was a certain value and achievement upheld by my family since basically birth. But make no mistake, my first few months in college I was confused as hell walking around campus with not a damn clue what I was doing with my life. It’s okay, we all go through that. 

I joined The Rotunda, my school’s newspaper led by students, right before winter break because I knew I had a knack for writing. I don’t know what it is, but my thoughts flow together on paper better than they do when I speak (working on that though very slowly lol). 

My first article was about cats vs dogs and which one suits your personality better. I know I know, great pitch Pauly. 

My editor-in-chief said my first piece was great but it lacked substance, and that really stuck with me. 

It lacked substance because it wasn’t the real me. And it was crazy how my editor-in-chief, whom I had just met at the time, knew this wasn’t my real work; this wasn’t my blood on the paper. 

For days I tried to think of my next pitch and nothing stuck with me that I actually wanted to write about. I thought to myself, what can I write that would be appropriate for a newspaper? What can I even contribute to this team with?  

And a light bulb flickered in my head. 

What have I been so deeply passionate about my whole life? Makeup. Seriously, I could write for hours on any topic about this. 

I thought deeper into this idea and realized, why not write about all things beauty/wellness? That was me taking it one step further. 

And of course, I had never seen or heard of a big-time beauty journalist or even a column for this in a newspaper. This was out of the blue, new and kind of terrifying.

When was the last time your school wrote about the best place in town to get a bikini wax? Probably never. And I wanted to change that. 

I approached this idea to my editor-in-chief and she was actually ecstatic about this beauty column. She wanted me to do this. She saw potential in me. And that was all I needed to start something revolutionary. 

So now, I’m writing Longwood University’s first beauty column. And yes, I’m a freshman. 

Over the weeks, I became so obsessed with the idea of writing about what I loved and being GOOD at it. Writing and beauty. Who would’ve thought? 

 My beauty column was a success, but how do I continue this adventure? I didn’t want it to end outside of my newspaper meetings once a week. 

So how can I turn this passion of mine into a dream career? 

One night I simply started researching real, in-demand careers around this field and BOOM, an industry I had no idea had so much behind-the-scenes work. 

Women and men in this industry bring themselves to the table as the business itself, the entrepreneur and the glam-life dream for all us beauty fanatics. #Goals

Let me list some careers out there specifically in the beauty/wellness industry.

  • Makeup chemist
  • Beauty and Fashion journalist/editor
  • Social media manager 
  • Photographer 
  • Public Relations representative
  • Global strategic marketing coordinator
  • Styling and Visual coordinator
  • Retail and e-commerce operations 
  • Software engineer/graphic designer
  • Financial and data analyst 
  • Production planner 

I mean the list goes on and on, seriously. For every company out there selling products or information associated with makeup, hair, skin, nails, clothes, etc. There’s a whole world out there I was oblivious to and it’s mind-blowing because I was a part of it all along. Just as the consumer. 

I was dragging my head through the mud before this discovery thinking welp, made it to college…what do I do now? 

Well, I hit the jack pot. 

I got the best of both worlds. My passion for beauty and an industry needing people like me. 

Why does no one know about this? Why isn’t my Twitter, Facebook or Instagram raving about this booming industry?! 

That’s because everyone associates the beauty realm by just its services and store retail. 

I’m here to break the news, there’s a whole corporate level out there needing people like you and me to work for them. You know, the whole reason why brands and stores are running the way they are, it’s all behind the scenes work by headquarters level. 

The jobs I listed above for the most part require a Bachelors or Associates degree. But that’s the audience I want to target the most for this article, if you’re a beauty enthusiast like me and in college or hope to attend college, why not dive into this industry who need to spread the word. Surely, you don’t NEED a degree to break through. But that’s beside the point and I can talk about that later. 

Imagine driving to your first business meeting in Los Angeles, California to talk about the new YouTube ad for your brand, Smashbox Cosmetics? 

Imagine flying first-class to Paris, France to coordinate and cast models for Dolce & Gabbana’s Summer fashion show? 

If that sounds exciting to you, there’s a world out there desperately trying to find creative and fresh minds like yours to work for their leading-businesses. 

Bottom line, this leap of faith I took to combine my strength (writing) and my passion (beauty) together was a courageous act. To be honest, I had no idea if it was going to work. And that’s the beauty of it all. 

Take chances. 

Live with minimal regret. 

Research and inform yourself.

Find a way to sculpt your dream career. 

Connect with people who have your dream career already and don’t be afraid to reach out.

Anything is possible.

If it’s not out there, create it. 

The world is yours to take. Literally. 

I can’t believe months ago, I created this dream for myself. And I hope to see that in you too even if it’s not in this industry. 

We tend to look at successful individuals as aliens and ponder how they did it. Truth is, they’re regular people just like you and me. The only difference is they’re on phase two: committing to action. 

So I have a lot of people asking me how I did it and what I do. 

As far as what I do, I write all things beauty and wellness. For people like you and me. 

Why trust me? Like I said, I’ve been in this beauty realm since I was 10 years old. So yeah, this isn’t some hobby I picked up one day on Instagram. 

It’s been my life and I’m heavily informed of it. I stay up to date with companies, brands, social media and beauty/wellness publications everyday. 

What I hope to accomplish? Tough question. I just opened this gate to a whole new industry, so there’s a lot more to explore. My major in college gives me a lot of leeway to really do anything in the digital-ish business aspect of it all.  Who knows what I’ll end up marketing myself as by the time I graduate. 

For right now, journalism has been my niche, specifically the focus of beauty and wellness. I hope to write for a lifestyle/beauty magazine or company, attend fashion week in Rome and conduct interviews with the masterminds of the Anastasia Beverly Hills Glow Kit and their gorilla glue eyebrow gel. -Seriously, have you tried it? It’s magic glue for your eyebrows- 

Point is, I never let these goals stop emerging from my head. 

I created my very own website to publish my work and solidify myself as a respectable journalist for readers all over the world. 

Maybe one day, I’ll be the CEO of my own magazine publication. Who knows? 

So you’re one of the few people who’ve read this far? CONGRATS. Is it because I’ve opened your eyes to this industry you’ve been so desperately trying to stay a part of but not so sure how to make a career out of it? Mission accomplished. 

Whatever it is, go for it. 

Don’t be afraid to take chances. 

Whatever major you’re studying right now, alter it to fit your passion in life. 

Invent something new. 

If I was truly terrified and doubtful, I wouldn’t be here writing about how this is the best job a girl like me could ever ask for. And sadly, you wouldn’t be here trying to create your own wave. 

You have the spark deep inside yourself, let it loose and let it take you to where you’ve always wanted to be. 

Most importantly, don’t let the fear of judgment prevent you from pursuing this. 

I can’t stress this enough. As of lately, I’ve really been trying to sell myself on social media as an educated beauty journalist. If I let the fear of other people judging boil inside me for one second, I’ve already lost sight of the dream. 

Who cares what other people think? 

If what you’re doing makes you happy, ride that thing till the wheels fall off. 

I know self-advertising can be kind of awkward but that’s the hardest phase of it all. Break through it. I did it and so can you. 

Your real friends will stay and support you. Don’t worry, by the time you’ve made it big, you’ll be thankful for the people who left your life and for the people who uplifted it. 

This is your journey. Why are you letting other people steer for you? 

If I was the CEO of a company, I’d definitely hire the individual giving 100 percent into their proud work, rather than the shy candidate embarrassed to tweet about their own article. These successful individuals are confident, motivated and FEARLESS. Get the picture? 

I’m very passionate about this and I’m surprised to see not many people informed about this industry. It’s out there and it’s waiting for people like you and me. We just have to find it and sculpt a career out of it with our resources. 

So now I’m a Communication studies major with a concentration in Digital/Mass Media and a minor in Business Administration. This may sound like a lot of work, but all I know is I’ll have a career out there waiting for me to take my throne by the time I graduate.

And as much as I have loved making my first mark on Longwood campus, I can’t wait to start my own revolution in the industry I know I was made to be a part of. 

Because I know I can. And you can too. 

But whatever you do, start now. What are you waiting for? 

Talk soon beauties, XOXO ~

Questions about this article? My field specifically? How to get started? How to self-advertise? Reply in the comments what you want to hear me talk about next!