Artist icon, Rihanna releases debut beauty line for Fall 2017

After a $10 million deal with LVMH (Louis Vuitton) last April, singer and songwriter Rihanna will be launching her new beauty line with a complete makeup collection this upcoming Fall online and in Sephora’s near you. If that doesn’t make you want to save your money, I don’t know what will.

If you’re wondering how this collaboration came about, keep reading.


Diana Espino, LVMH global president of marketing said, “what she produces has the authenticity of a fashion icon and an entertainment trendsetter. She is really a developer.” Rihanna has been awarded eight Grammys, 12 Billboard Music Awards and not to mention is the youngest solo artist at the age of 28 to complete these.

Recently, Harvard University has named Rihanna as Humanitarian of the Year 2017 for promoting human rights back home in Barbados. So it’s no wonder how Rihanna is making waves in all aspects of entertainment.

Surely Rihanna has already been exposed to the makeup world with her limited-time collection with MAC Cosmetics, “RiRi Hearts MAC” in 2014. Also her on-going perfume collaboration with Parlux Ltd. is now at their seventh launch from Fall 2015 profiting almost $75 million, so to say Rihanna is an amateur in the field of beauty chaos would be a flat-out lie. She clearly knows what she’s doing to keep us running back for more.

Kendo, a Sephora affiliation with Fenty Beauty seeking to develop and advertise the brand has been on the hunt for world-class makeup artists to join the team of Fenty Beauty. Erik Soto, global educator in beauty, posted a ‘help-wanted’ on Instagram calling all makeup- artists to come out to locations of either New York City, Dallas, or Los Angeles to audition for the chance of a lifetime late February. Anyone down for a road trip?


Rihanna’s new line, Fenty Beauty, have revealed their first product to be a holographic lip stick (clear and shiny formula) inspired from her Fenty x Puma Spring show from early 2017. Although LVMH haven’t released any other news regarding her collection, we’re dying to see what Rihanna has in store for all us crazy fanatics!

Stay tuned to Pauly’s Beauty Community for updates.

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